She may not have had even a single release in over a year, but Bollywood sex-kitten Mallika Sherawat is all set to become India’s highest paid female brand ambassador.
Yes, reports are that Mallika is charging Rs 3.5 crore for an advertisement.
The commercial, to be directed by Pradeep Sarkar will include print and video ads for CDs and cassettes and the jingle will reportedly be penned by none other than Gulzar .
With this present assignment, Mallika is expected to surpass her more successful Bollywood contemporaries like the gorgeous Aishwarya Rai Bachchan, who commands a price of Rs 2-2.5 crore in the advertising circles.
Even Kareena Kapoor charges around Rs 1-2 crore per endorsement and Bollywood's latest dream girl Deepika Padukone is said to command around Rs 1-1.5 crore per advertisement.
Mallika, who will be seen doing a pole dance in Kamal Haasan 's Dasavatharam , had earlier charged Rs 1.5 crore for a 10-minute role in Himesh Reshammiya 's Aap Ka Suroor .
Saturday, May 3, 2008
Bollywoos Actress Mallika Sherawat – India's highest paid female brand ambassador
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